Core Principles Drive Better Decisions
Better Decisions Drive Growth
Focus Drives Results
Where you focus your energy and effort is the leading decision that drives all other outcomes. Â When you focus on creating your necessary conditions for growth, you will have growth.
The rest of the core principles are aimed at how you drive your focus to where it needs to be to drive your growth.Â
Less, But Better
We often spread our focus, our efforts, our energy across too many areas. Â Too many market segments, too many prospects, too many clients, too many projects, too many improvements.
When you do this, no one area receives the focus required to move forward.


Value over Volume
When our focus is on volume we spread value over many. Â When our focus is on delivering value with each action, with each interaction, with each decision we create increased value and the opportunity to create volume follows.
Movement that matters drives momentum.
All of us often confuse activity and progress, the key is to find what movement creates progress towards what you want. Â Compound this with most of us focus our attention where we are comfortable as opposed to where we must.
If you want to focus your efforts, your activity, on the movement that matters you need to know where you want to go and what it will take to get there. Â Focus only on those things no matter how hard it may seem.Â
